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Greatness is consistency driven by a deep love of the work

Plus a farewell to an artist who captured the magic of film in hundreds of posters

Author

Leonie Mercedes
October 29, 2025

Good morning, darlings. Here’s your three-part nudge for the day:

a prompt

Write on the following for 5–10 minutes:

Think about your work. The work you love. Are there any points of friction that are keeping you from achieving what you want to achieve? What skill might remove those points of friction, and how could you get that skill?

a thought

“If you’re looking for a formula for greatness, the closest we’ll ever get, I think, is this: consistency driven by a deep love of the work.” – Maria Popova

farewell

Drew Struzan, movie poster artist (1947–2025)

“Using acrylic paints that he airbrushed over his drawings, brushstrokes for large swaths of space, and coloured pencils, he was known for distilling the essence of a film without giving away the story…

“‘We’ve had to live up to Drew’s art,’ Mr Spielberg, who directed four of the Indiana Jones films and ‘E.T.’, said in the 2013 documentary ‘Drew: The Man Behind the Poster.’”

Thanks for coming, dear makers and shakers. See you tomorrow ☕