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“Always keep your eyes open... Never go to sleep in the car.”

Advice from Vogue’s iconic creative director

Author

Leonie Mercedes
October 08, 2025

Good morning, darlings. Here’s your three-part nudge for the day:

a prompt

Write on the following for 5–10 minutes:

Picture the you you’d like to be in 20 years’ time. What’s their routine? What do they wear? What does their home look like? How will you get there? (Inspired by Tara Mohr’s Playing Big)

a thought

“In my early years as a fashion editor, I worked with Norman Parkinson, who was a really big photographer, and he taught me to always keep your eyes open, you know, never go to sleep in the car or anything like that – keep watching, because whatever you see out the window or wherever, it can inspire you.” – Grace Coddington in The September Issue

farewell

Darleane Hoffman, nuclear chemist (1926–2025)

“‘She got her PhD in 1951, and it was uncommon for women to get an advanced degree in the sciences at that time,’ her daughter said. ‘But she had a woman chemistry teacher in college who inspired her to think, “Yeah, that’s what I would like to do.” And that was at the root of her wanting to inspire and facilitate the careers of young women in return.’”

Thanks for coming, dear makers and shakers. See you tomorrow ☕